Tecate and Tecate Light are popular pale Lagers named after the city of Tecate, Baja California, where they were first produced. Tecate has the highest canned beverage sales of any import to the U.S.
Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Ing. Hector Emilio Ayala, who was the project manager.
The custom of squeezing a lime into Mexican beer began with Tecate beer. The original Master Brewer was of Scottish descent (George Lorimer), who brought the idea from Great Britain where sailors would be given limes with their daily ration of grog to stave off scurvy (this is where the expression "limey" came from).