Business and Energy PracticesEdit
New Belgium Brewing Company is noted for its clean energy business model and treatment of their employees. The brewery was founded by husband-and-wife team Jeff Lebesch and Kim Jordan in 1991 and emphasizes eco-friendly practices and employee ownership in its marketing materials.
In 2008, New Belgium Brewing Company was named the best place to work in America by Outside Magazine. This could be attributed to the brewery's efforts to ensure the "wellness" of their employees. Once a month the brewery's Wellness Committee meets to discuss activities, such as bike tours, for employees to participate in.
New Belgium Brewery has made it a goal to be entirely wind-powered. Rather than directly using wind-generated power, the brewery elects to pay an increased rate for their electrical energy, which is supplied by the City of Fort Collins Utilities in order to ensure it comes from the cleanest source possible. About 10% of the brewery's power comes from methane gas created as a byproduct of their on-site water treatment plant.
The brewery also uses an energy-efficient kettle for the brewing process. The Steinecker Merlin kettle heats twice as quickly by boiling thin sheets of wort in the entire kettle at once. This provides significant savings in natural gas consumption.
Lips of Faith
- Abbey Grand Cru
- Vrienden Ale
- Sahti Ale
- La Folie
- Le Fleur Misseur
- Transatlantique Kriek
- Biere de Mars
- Dark Kriek
- Belgian Style Blond Ale
- Imperial Berliner Weiss
- Eric's Ale
- Belgo IPA
Tour de FatEdit
Named in honor of their most famous beer, Fat Tire, the company sponsors a bike parade and festival annually. The events take place annually in various large- and medium-sized cities around the West, include music, New Belgium beer, circus- and -vaudeville type acts, bicycle dance troupes, and the main activist spectacle: a giant group bike ride/parade wherein the participants, many of whom are in fanciful costume, ride through town. The actual activist climax of the tour, however, is the bike trade, in which a local participant transfers the keys and title of their motor vehicle to New Belgium in exchange for a new commuter bike and trailer in order to promote bike riding and sustainability. The "Fat Tire" bike is so strongly associated with New Belgium Breweries that employees of the brewery are given a 'cruiser bike' "like the one pictured on its Fat Tire Amber Ale label" on their one-year anniversary with the company.
Their website is located at http://www.newbelgium.com